Seven out of 10 marketers think influencer marketing reaches the right audience better than other marketing tactics. Cross platform promotion reaffirms your message as well as broadening your reach. Offering set-up, backstage or behind the scenes access is another exclusive offering that is cost-effective. On the day you can still venture into the VIP or exclusive access areas, behind the scenes or give interesting perspectives on your social accounts. Is it ticket sales, recurring event loyalty, relationships with industry professionals, targeted reach to update your audience? Post teasers or behind-the-scenes photos. Viewers can subscribe to receive a notification when the clock runs out, or add the countdown to their own Story. Just keep in mind that you want to take pictures that look like golfers and other participants are having fun. This was a common opinion back in 2008/2009 when Facebook and Twitter were booming. Use videos from previous events, get your performers involved with updates and short intro videos. Well address more about this in the handling a social media crisis section below. Use video wisely to show what really happened when everybody was adding a story to Instagram. There is no universal answer, but our research tells us that these are the average brackets of expenditure: Research also tells us that event planners have dedicated teams. Snapchat Custom Stories make it easier for groups of people to share their experience together and up to three custom Stories can be created at a time and shared with only relevant people. Monitor your feeds to address any concerns or questions that come up for people. Boosts tools can help you gauge success and growth across social media channels. In the early days, self-proclaimed social media mavens took advantage of the buzz and brought disastrous campaigns to undiscerning clients. Notice the cool branding stripe across the bottom of the picture: And Disney used a photo booth to enable attendees of the latest Captain America film to share the moment: If you host an event with speakers, like a conference or fundraiser, you can tweet or post the key quotes from speakers to encourage sharing. How to Cope When You Have to Socialize. Everything You Need To Know, 158 Instagram Reels Hashtags to Grow Fast [Hashtag Generator]. Many overlap and they end up needing to choose one so instead, allow attendees to get value from more than one session at a time. You can learn what people are saying about you by simply searching for your events name using the platforms search feature. This way, when new followers find your pages, they will learn about your event right away. And yes, if you are asking if the same concept applies to SEO, it is most definitely the case. Dont forget hashtags, and conveying clearly what content output you expect and what you would like to hold rights to. Social media is an essential part of modern events today and offers lots of benefits and opportunities to develop long term relationships and grow the communities and buzz surrounding your event. Trusted by employees at 800+ of the Fortune 1000. Consistency is key. This is your chance to show them exactly what they can expect. If you entrust someone else to handle social media for you, make sure they understand the chain of command for not only dealing with crisis but compliments as well. The pictures should be large enough to serve as a backdrop for a selfie and each of them should convey an emotion. This gathering stage will in fact involve identifying those sources of content that can help you to deliver value to your audience. If you use a template to project manage your event, you could use Work Breakdown Structures or detailed rundown sheets, these are very valid starting points for your process mapping stage. Welcome to every event professionals worst nightmare. Using photos of the host city as the backdrop for the visual quote is a nice touch, so is using pictures that match what the attendee is referring to. A solid event has a solid video strategy at the event. Ask people to share a contest post from your account and use the hashtag to enter. At the end, you can compile them all into a visual post and share that as well. Use a social media aggregation tool like Hootfeed. Give people a place to go and another way to further engage with your brand. Their sales department can help you with images and maybe even video footage. Our downloadable template will help you to further develop your strategy and social media events ideas: Selecting the right social media to promote your events makes you successful. You can leverage their platforms to create hype around your event. The ideal format will differ from one platform to another, and expecting your fans to go through the trouble of converting or translating it themselves is not good enough these days. While it offers brands innumerable ways to reach consumers, the smartest marketers keep a close watch on new . Easy search. Or, share interviews with the stars of your event, like RuPauls Drag Race does with their pre-season Meet the Queens segment. Social media can help get you there. Different forms of content could include: Why are you choosing to write about a specific topic? Influencer social media marketing is key but you have to be careful. It is most likely that a wide base of your audience has missed it. Excellent social media contests require substantial planning and nimble execution. This advice will help you reach a wider audience and keep your current fans engaged. Now you know what they are for, you can look at finding where your audience is based. Hyping Up Your Conferences: A Step-By-Step Guide - Angage 2. 17 Expert Tips for Social Media Event Promotion | Livestorm This pace of innovation doesnt look like it will subside in 2018, so event planners need to keep an eye in terms of the most recent updates that may be of interest in terms of event marketing. Next look for popular people, products, and services that serve your ideal attendee demographic. Videos, live-streams, hashtags, quotes, infographics, ebooks and images are all types of content that can be effective to boost your event social media so consider what you have to offer and choose the platform that responds to this best. The Snapchat and Instagram battle continues, continuing to push a quick succession of big developments in features on both platforms which is exciting for users. Many years ago event planners dreaded social media for the risk of losing attendance at events and people choosing to follow via the social networks instead. Its very difficult to maintain inauthentic forms of communication. You don't gain anything unless you're strategic. Mystery. A Step-by-step Guide to Launching a Product on Social Media: Step #1: Define Your Goals. What are people talking about? If you try to post the same things on each network, your content will appear forced, artificial, and inauthentic. Find out a fun fact about the town or venue and share it or ask people to guess the answer to a trivia question about your event spot. When you can engage your audience you get to leverage their networks and your marketing reach can grow exponentially. Share this hashtag with everyone. Here are a few ways you can make your event photo-friendly: Create a photo booth area, and pay attention to little details that would make great Instagram shots or Snapchat snaps. Use a scheduler that lets you copy posts easily and change them slightly. 5 min read Pre-Event Hype Ideas: Engage Attendees Before The Event by Eventbrite 30th Sep 2019 You've been putting in the work for months. You can also spark interest through your speakers providing content like guest blog posts, social media posts (from their accounts using your hashtag, of course), an inside look into what theyll be talking about at your event, or any other content. They have many moving parts and potential points of failure. Wed love to hear if these findings feel accurate to for any events youve been a part of. Attendees often talk about events on social media before they attend them so it pays to leverage this and boost anticipation. Remember: social media event promotion doesnt end when your event ends. Use Instagram Stories to share peoples reactions and feelings about your event on the spot. Play around with angles, focus, and cropping to create cool backdrops for quotes. No one wants to share a boring product post or call to action with their friends but they will share something funny. Set up notifications so you are aware of direct mentions and messages and are in the best position to respond quickly. Join the Coaching for Geeks Community to power level your life! Why hand out swag? Research your audience Before you market your product, you must have an active plan. External content that can be curated and shared via social channels. Post challenges and ask your followers to share their own content and insights. Also use it to track results and present the plan to your boss, teammates, and clients. Set up your social media channels. And dont stop there promote your hashtag on all your other communication channels. Early Set-Up Videos Seeing what it takes to create an event can be eye-opening for attendees who will probably appreciate your effort more after seeing the set-up process. You dont want to risk your event brand during a promotion. They should have name, age, occupation, income. Respond by thanking critics for their thoughts, and take their feedback into account when planning your next event. Probably not. Social media can help get you there. It is usual to have several event-specific social media channels and this is naturally what your attendees will be searching for. The most useful hashtags are not just unique, theyre short and easy to spell. You can encourage your followers to like, comment, and share your posts and in return, you can give them something they'll appreciate. The music, lighting, content, and all the logistics that must be handled expertly in order to make an event come together. What types of content do you post before, during, and after events to engage your audience? For your event, you could create a Custom Story and allow everyone in attendance to add their content to your timeline. Display the hashtag throughout your venue during the event. Talk about what your programme will cover. Successful Social Media Event Promotion | Coffey & Tea If your short, easy-to-remember hashtag has done its job, it will be easy to find content posted by your audience and presenters after the fact. When the I Weigh movement launched in 2019, the party featured an interactive photo booth that did a great job of inspiring dynamic user-generated content. One of the best ways to spread the word about your tournament is through social media. Boost Event Attendance Fast With These Simple Tips - 6Connex Assessing the outcomes of your social media contest is essential to know if value is being provided. Schedule your teasers and countdowns as autoposts. For example, if the event facilitator sees that there are a lot of questions and interest about a specific point a speaker made during their presentation, it could be worthwhile allocating some extra time to go further in depth. Do something truly exclusive for your social media following. Or someone tweets to your conference hashtag about an incident of Zika being reported two blocks from your event site? This is a great way to promote your event organically. Ensure that you are consistent across all of your platforms. Be sure to retweet posts from excited attendees as well their posts are free marketing to potential attendees. Should trends affect your social media strategy? Some questions that you should consider, include: Things escalate very quickly on social media. Depending on how you answer the above question, you could end up with a loose or strict policy. 6 ways to promote an event on social media before it happens 1. It sends out the wrong messages and discourages people from following/liking/connecting with you if your channel is silent or shows irregular activity. There are a lot of social media platforms, but you dont need to be on them all. We dont need or want content from another brand cluttering up our space the focus has to be on your upcoming event. Spruce up your virtual footprint with thisSocial Media Event Marketing Plan Template, which can help you build your own content calendar. Process mapping consists of laying out all of the core touchpoints, user journeys and contingencies any of the stakeholders involved with your event will be affected by. You focus on all the right stuff. I dont think that our government is irredeemable. The other factor to be aware of is fatigue and oversaturation of the use of some emoji. To make this feedback more actionable, you could share a post-event survey with followers to find out how to make your next event even better. Utterly buzzed to be using this tech #HootAmb pic.twitter.com/RQ7TSro5Wl, James Lane (@JamesLaneMe) September 13, 2017. Theyre also a way to show off your guests of honour. One of the reasons why bosses actually decide to use social media is the assumption it is cheap. Try to be open to all types of feedback. It is also a good idea to prioritize the areas that need more help or present a better opportunity. This does a lot to strengthen peoples relationship to your brand. Set up a system of analytics to clearly identify how content on social media converts into sales. Too often events have had an amateurish, sluggish and not up to standard representation of their brand on social channels. But with more creators using the platform for social media event promotion, you need to make your events stand out from the rest. If you want to know the different ways to do this, look no further than our valuable tips below. Deciding on what you need to achieve can drastically affect the platform that you use and how you use it. Social media moves quickly and we are committed to continually updating this page with the latest tips, strategy, guidance and thinking, which will help you to offer a more robust social media strategy and output. Will a teenager love a complex white paper? Having influencers for your event is probably the strongest social media tactic you will have in 2018. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. Mention some of their recent posts/videos or something they have done that really captured your imagination. In particular, we looked at what people were talking about before, during and after events. The messaging doesnt have to be the same for each platform it can be shared in a slightly different way for each. It also means allocating budget to social media advertising in some instances. What a Newbie Needs to Know About Attending ______. (Free event admission is an easy gift!). It is a reality. The list of tools you useoften referred to as a marketing One of the first few things people see when they visit your social media profiles is your cover photo. If you suddenly stop using social media as soon as your event has finished, it will fizzle out and youll lose all the buzz you worked so hard to achieve. Facebook users, however, are willing to read longer bodies of text. Give them artwork and copy they can post on their social media profiles. Find out whether your team met those performance goals and how well you executed your plan. After all, its not enough for your followers to see your updates you want to engage and convert them, too. Your team should be crystal clear about what is expected of them and the boundaries of their engagement. For example: create square images for Instagram and rectangular images for Twitter the same information can be on both; youre just making it more shareable for anyone who wants to do so. This is the best way to create a buzz about the event. You have a whole wealth of information from your event, so make the most of it. Give tours on your social media channels to create some real FOMO! How to create hype, pre launch, for your store might seem complicated. 1. Pull out flattering quotes and marry them with an inspirational image. You should be very specific with the content you expect your team to create or find. Our daily newsletter delivers breaking news, and fresh original content straight to your inbox, every weekday. 1. Use emojis to gamify and gauge different reactions in a fun way to get feedback on a post. Ask the following questions: If you want to incorporate social media contests into your strategy, you should identify clear objectives for the contest at the outset. This surprise acquisition creates a company with the experience, reputation and tech know-how to expand rapidly in the Australian association sector. The focus is to better position the brand of your event into current and prospective attendees minds. For instance, if you offer a package to meet the speaker in a cocktail reception, offer a higher package to have a picture taken and sit with them at their table. Use video, pictures, live stream from a site visit, and turn to the CVB for help too. They need to be authentic and do it/say it/deliver it their way, otherwise it will appear false and resonate less with their fans. Emojis are a great way to promote the event in a fun way. This is for several reasons: While all of the above are valid reasons to think of your social media project as a complex process, it does not justify most of the criticism and skepticism out there. Organizing your content according to where itll work best is something you only need to do once for your event, and it makes everyone elses lives easier. Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Consuming good content is clearly your thing. Many attendees are interested in what it takes to create an event and allows more of a personal connection to your channels which audiences enjoy. Make sure that social media activity is always front of mind to encourage maximum attendee social sharing at all of your events. Here are the basic focuses of each network and some suggestions for their best event uses: Facebook Think of Twitter but long term. Which communication channels will you use? Who is the content addressed to? If you follow everyone who registers for your event and keep a list of attendee names and their social profiles it is easy to share (at least so long as the facilitator prompts them to give their name before asking their question!). Which content can you easily create that is going to set you apart? Noble Coyote Coffee Roasters smartly started promoting their event three months before it took place. It sounds simple enough, but often social media accounts bios and descriptions are outdated. 7 Tips to Boost Event Attendance with Social Media Marketing - AdEspresso If your event is only a few hours, dont miss the opportunity to showcase the venue. When we think about social media for events, the first thing that comes to mind is event promotion. Consider how these goals will impact the overall event objectives. Social Media for Events (2019 Edition): A Complete Guide to Marketing Reply to their comments, answer their questions, consider their feedback, and try to be a true source of information and entertainment. The key here is not to find influencers with the biggest followings, but to find influencers whose following matches your type of guest. Speakers are a major draw for any event. The intelligence you need to make better decisions in one handy guide. This helps connect with digital attendees and gives your audience and attendees what they are asking for. Set goals and social media metrics ahead of time so you can measure your campaigns success against them. Eighty-five percent of the in-event posts included multimedia elements, such as images, videos, and quotes. Here's our list to get the most out of your social media strategy: 1 - Create a countdown. This means your videos and your live video, will inevitably be favored on most social networks offering more tangible organic opportunities. Viewers can subscribe to receive a notification when the clock runs out, or add the countdown to their own Story. Having a strong brand on social media reflects the image of the event and the level of attention to details that attendees will face at the actual event. At the TNW Europe conference, there was a photo booth allowing attendees to take and share fun images. Share your favorite things about it. Every event should have a social media policy. Instagram Another image focused platform that heavily relies on hashtags to be noticed. Nearly one out of 10 social media posts about an event has to do with ticket sales: Once theyve committed, event-goers want to convince their friends to join them at the event and a popular way to do this is by sharing their tickets across social media. Asking for feedback with social media polling features is more informal. Put your brand aside for a moment and really understand what their needs and wants are. Take a deep dive into your analytics. Ask open-ended questions or run a weekly Q&A so that you remain valuable on your channels. Easy social sharing involves a great hashtag, 2. The first stage of picking a platform is understanding the primary focus of each one, who is on them, and where your audience frequents. 9 Tips to Boost Event Attendance With Social Media Marketing Follow these guidelines now to create FOMO with your social media contests: To make an effective social media contest, you must identify the type of participant you are engaging. This benefits you because it increases event interest and attendee numbers, helps the speaker connect early with the audience, and acts like a content teaser getting your audience excited about what they will soon be a part of. To learn more about how to promote your event on social media, check outThe Essential Guide: Social Media for Events. The procedure involves using a whiteboard, a large sheet of paper or mind mapping software to lay it out. The U.S. Department . However, the fact is that if you are deciding to use social media, you should be making a commitment that is far greater than just setting up an account and randomly updating it. 7 ways to build excitement about a new product on social media 1. What should you update? When people talk about your event on social media, they dont always tag you in their posts or use your hashtag. Step #5: Consider Offline Activations. But not every social media contest is as successful as it could be and if you dont follow legal requirements, contests could even land you in legal trouble. Affordable, easy and happy attendees! The incentive to stay clued in to your channels is higher because they can jump on the exclusivity you provide. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. Tailor Your Content for Each Network. If necessary, you can make it up to whoever you're canceling on when you're feeling better. Find your own star. Make sure you have a basic level of identity on social media. Social media engagement simply refers to the rate of interaction between your audience and your content. Keep in mind that this feedback wont be anonymous though. in your picture to recollect and bring you back to the forefront of their minds. Go Quirky opt for unique photo booths that stand out at the venue and draw attention. EZgif works well for your desktop and Giphy Cam can give you what you need on the go for mobile. Try it free today. (This is also a fantastic way to avoid sitting between two extroverts who are professionals in the ping-pong game of gab.) Another fast option is to use tools like Pablo (images in 30 seconds or less) and Canva to create this type of content in real-time and best of all, you dont need to be a designer to create beautiful, engaging images. Post the event schedule. The most significant caveat of this tip is that you may need to expend some effort creating different videos for different platforms. Sign in. How to Plan the Ultimate Event Promotion Timeline, How to Promote Your Event on Social Media in 13 Steps, some social platforms may be more effective than others, Social Media Event Marketing Plan Template, Building relationships with key people in your industry, how to make a Snapchat geofilter in this post, The Essential Guide: Social Media for Events, Choose a cover photo that looks good on any size screen, Be specific about location, time, and category so Facebook can help promote your event, An even shorter headline thats still engaging, A direct call to action (i.e., Buy Tickets), An accurate link description (i.e., Click here to buy tickets). Therefore instead of quantity, you should consider quality in terms of social media. But almost equal numbers of attendees and wishful attendees talk about the event in the days and weeks prior. How do you find influencers? The controversial Snap Map can show Snapchat users locations and display it for their friends. Use the same color palettes, filters, logo and pictures. If you end up sitting with grownups, don't sweat it. Give access to specific areas of your event to those more active on social. Can you identify moments of your event that will be popular with social media? By listening closely to feedback during your event you can make changes on the fly. Having an influencer strategy is key for events in 2018. This is especially true if your recent marketing push fell flat or your engagement rate is low. Spend some time going through your event hashtag, commenting and interacting with those who attended or got involved to make sure you didnt miss anyone and to reshare the best content. Selecting the right platform to reach them is one of the most important elements to the success of your social media for events. Stories now allows photos and videos more than 24-hours old to be added as a flashback, automatically adding a timestamp. Determine your purpose what is your main goal for each channel? Social media can still be a collective experience without everyone looking down at their phones. Use the targeting feature on your social media platform of choice to ensure you narrow down the field so you dont overpay. Service, Nearly as many people are talking about an event, The largest amount of social media updates were quotes and multimedia shared during the event (36% of all updates), Top strategies included: Teasing the speaker lineup, providing a photo booth, creating quotes as multimedia. What types of social media channels are your intended audience already using? Compared to some forms of marketing, social media is a relatively new way of doing marketing, sales, PR and customer service. Event-goers posted countdowns until the big day, or posted on weekdays anxiously looking forward to the event as part of their weekend plans. When it comes to social media event marketing, that means knowing what to post and where to post it in order to reach potential attendees. There is an intrinsic component of social media that screams for personality, interesting content, creative updates, fun, education, and inspiration. This is pretty much similar to asking how often should you post a blog post or send a newsletter. If youre promoting an event on your platforms, make sure you release content at intervals leading up to the big day, so potential guests have plenty of reminders. The number of followers is less important than the amount of engagement. That way, you can tweak your strategy accordingly, and hopefully, drive more ticket and registration sales. Before you promote your event on social media, youll want to revise your channels pages. The clear winner here is stories. Admittedly, theres a learning curve here. Live tweeting sets the tone and shape of the online conversation around your event. Introvert Life: How to Get Out of A Social Event Use technology to identify and search a database of influencers who are all interested in working with marketers and event planners. This shows the human side of the event its all about the people coming together to make it happen and the value that each one contributes to its success. Defining the type of follower relationship that is most effective on each platform. A pre-event will also make people anticipate the big day. Many do. When it comes to social media, there is no time to discount tools or tactics as hype. 8 Engaging Marketing Campaign Ideas to Try Today | Sprout Social