I know a lot of firms also build a central resource page that either links back to the original reg page or has the recordins on page. Ebook Landing Page Examples Landing Page Ideas Pro tip: HubSpot's free CMS tools > enable you to create your own website from scratch, with plenty of customization options available so you can tailor your website to your branding. 22. 7 Creative Ways to Incorporate Branding in Corporate Events Use descriptive, keyword-rich meta tags and descriptions to help search engines understand the content of the page. Segment, segment, segment. We can do the same with landing page examples. Your guests took time out of their busy schedules to come to your event, so the least you can do is take the time to say thank you (its also a great execute to connect with them again). Want to learn how to create a great one? Are you looking for in-store sales? This takes you to SeedProds subscriber overview, where youll see the details of your new subscribers. This Champions League Final Landing Page is a web design concept created to sell tickets for the final match of UEFA champion league. Maybe youre still wondering, Should I bother with event landing pages? The short answer is yes, yes you should (and with the right landing page templates, its no bother at all). There are two main types of event landing pages: In either case, an event landing page can support your conversion goal better than a page on your website or a third-party listing. Collected customer information is an indispensable tool for companies and teams to sell more tickets or get more event revenue. Meetic is an HTML5 event landing page that features a modern and informative layout in a more minimalistic style. Plus, the only piece of information required to sign up is your email address. To get started, click the Create button on your Mailchimp dashboard, then click Landing Page. Need a refresher on how to send emails in Splash? Call-to-action buttons - include at least one CTA button to encourage visitors to book a ticket or read more about your event, or call through a call widget. What to do with post-event landing pages - Marketo 10 Event Landing Page Examples Lastly, the Custom Domain section lets you connect your landing page to any domain name you like without installing WordPress on it. Plus, they play off FOMO in a big way by: Heres a design tip you can borrow from this example: Twinwoods knows people might want to learn more about the experience before booking. To ensure that your event landing page has been designed to be in the best state, you may select the right tools to test all your page details before you start to develop it. First off, take a deep breath. Fill out the form, which is conveniently visible above the fold. events, like tradeshows or sponsored events, that focus on lead generation or brand awareness Interest: the buyer starts looking for the solution. 99% of the time I say no to sponsoring a generalevent. They use language that speaks to entrepreneurs and optimists (Youve got to have a dream, right?) and invites the reader to participate (Wed like to have thousands of members on board before the end of 2020 and we need you to join us today!). Just click the Sections tab to add pre-made areas to your page with a few clicks, like: For instance, you can instantly use the FAQ section to add a FAQ area to your event landing page. As we can see in the example above, including panelists pictures, titles, and companies is a good place to start. More importantly, Thinkific highlights how the free virtual summit, Think in Color 2020, caters to this particular audience. While building excitement for future events is easier said than done, building an awesome event landing page can help you do just that. It is a perfect tool to help you and your team find and resolve all potential usage problems in advance. Although this isnt a one-off, pre-scheduled event, the goal is still to get booking and sell tickets in advance. In Mailchimp, landing pages live alongside other campaign types. Dont limit your follow-ups to just the people who attended your event. Butthe post-event is (arguably) THE most important part of your event program. Depending on your business, and how long your sales cycle is, nurturing your leads after an event is crucial (after all, it could take 20+ touchpoints for your prospect to buy). The truth (about event landing page design) is out there: Your event landing page is a preview of your live event. They have organized themselves into more than 840 groups in 80+ countries, and Salesforce organizes and supports in-person events for them to share ideas, network, discuss real-world examples, talk through shared interests, and more. Bringing people together to meet and mingle is a tried and true way to connect companies with potential employees. These can be mix and matched, or supplemented with anything else your company does after your events. Superweek is an annual conference for digital marketing professionals, thought leaders, and analysts. Event Landing Page Templates By Unbounce Its landing page first uses simple words to introduce the background and valuable information of this website. For example, changing your pages background color is as simple as clicking the Background section and picking a new color, gradient, or background image. 25 Webinar Landing Page Examples to Copy in 2022 [+ Design Tips] Video Adding video to the page gives users a taste of the type of content they can expect. But if you follow these event landing page design guidelines, you can use your landing pages to make a better first impression and motivate attendees to RSVP. Marketing Exchange B2B Event Landing Page, 5. What is a Landing Page? Definition and How to Use | Mailchimp This perfect event page design is eye-catching, packed with detailed information, and easy to browse. 10 top tips to keep post event engagement high (and help you use content to your advantage) Deliver a post event engagement experience your attendees will appreciate It's post event. Because this loads the information directly on the landing page, theres no reason for interested customers to click away before booking. How to create post event engagement that lasts: 10 top tips An event landing is different from your main website as it is a standalone page that's designed with one primary goal which is to turn a visitor into a lead. To do that, click the down arrow next to the Save button and select Publish. A major advantage of event landing pages is that you can use multiple variants to target specific types of attendees. This is a good example of how to use illustrations or images to tell your own story on your event landing page. For those who dig deeper for more info, Shoelace delivers punchy, informative bullet points that elaborate on the topics being discussed. Underlined links and interactive images of the speakers allow visitors to check and read more information about the event and speakers with a minimal amount of clicks. Additionally: if there was any content presented or mentioned during the event (decks, videos, etc. Nonetheless, this shouldhelp you understand that (1) eventscan beeffective at every stage of the buyers journey, and (2)you need to be smart about how to use them. the buyer becomes a champion of your product (and expands use or promotes to their community). 3. Crimons Event Decoration Agency Website example 9. Create popups and sticky bars that grab your visitors' attention. To drum up interest in an art fair, your design needs to be on point. 8 Event landing page examples that drive interest and ticket sales This means you are responsible for everything driving attendance, finding the venue, scheduling speakers, booking talent or food vendors, managing the guest list and event pages, branding swag, and more. With an action-oriented heading Dont Miss Torontos Most Exciting Art Fair! and a time-limited offer to save 20%, the message is clear: if you want in on this, take action now. 01. Eek. Drift's RevGrowth Virtual Summit 4. You cant promote an art show without, well, showing some art. Copyright 2023 SeedProd LLC. Why are you throwing an event? Who is your audience? Next is an example from the B2B Marketing Exchange Experience. And since the goal is to drive interest, rather than get people to commit to making a purchase, this type of registration page can be launched far in advance. The website then uses nearly all the rest of the page space to directly present design works from designers around the world. Promoting your event opens the door not only to its success but also to new business. As we scroll down the page, were greeted with images of the panelists and moderator, along with their titles and companies. Every design is completely customizable in the visual drag-and-drop builder. Event values and benefits - clearly explain all values and benefits that web visitors can get from your event. Make sure your sales and customer teams are aware of your post-event strategy and who youre sending it to, so they arent doubling up efforts. But thats not a bad thing. By providing key details and the right amount of context for whatever event youre hostingwhether thats a quick overview or an in-depth agendayou can ensure your page appeals to the right type of attendees. EventiX event landing page template 6. How to attend? 13 of the best landing page examples to learn from First, youll want to connect SeedProd to your preferred email marketing service. Its landing page comes with a high-quality hero image slider to grasp visitors' attention as soon as they enter the website. The page creates a sense of FOMO and urgency to encourage guests to get tickets for the opening night party. It clearly outlines what users can expect by attending without being too overwhelming or distracting for visitors. events, like tradeshows or sponsored events, that focus on lead generation or brand awareness. The design is engaging in the way a paint night should be. Use this collection of Unbounce-built examples to inspire your next landing page. In addition to previewing 2020 showcases, we also love that there are featured highlights from previous years. Heres the biggest lesson we hope you learn from this example: Video content is always a great addition to your landing pages. New Multi-purpose Sketch Plugin and More! When youre happy with how your event landing page looks, click the Save button in the top-right corner of your screen. Graphics Every timeless event landing page begins with an amazing design. The landing page also has a header, sub-header, call-to-action, and social proof bar. The excitement you feel before you go. First, click here to get started with SeedProd and download the plugin to your computer. The ticket booking form is easy to operate. 1. Does your Sales team know theyll need to follow-up with their prospects?) Learn more here. Check out our interactive course of our Email Sender feature*. Use this collection of Unbounce-built examples to inspire your next landing page. Join millions of Mockplus users to create the worlds best product. Web Summit What we love: The first thing we notice is the distinctive colour palette in the Web Summit branding, which makes their landing page pop. This Leadpages template is one of our most popular event landing page designs. Event title or event logo 3. For some businesses, retentionis often more of a focus than getting new customers. Cerebro Marketing created this page for Collective Zoo to promote a UFO-themed concert. As an event marketer, your job is to inspire that feeling in potential attendeesand then turn it into action (e.g., ticket sales and registrations). Even though this year, this event has been prolonged due to the COVID-19, its illustrated page design is still worth checking and copying. Looking to promote a product? This means you should first pay attention to the visual design of the CTA button, like the color, border styles, and background designs, to make it easy to be found and noticed against other page content. Creative South Landing Page is made to gather people around the world to go to Creative South to celebrate creatives while having workshops and keynotes from various speakers. Stage is a free event landing page that helps you sell tickets for live events such as concerts. Using landing pages on your small business website is the best way to improve your conversion rates and turn website visitors into subscribers and customers. This plugin comes with several different landing page modes. On an easy-to-read area of the page, the details of the event are clearly visible and contain the most important details - the location, time and speakers. Well cover that next, so keep reading. This email marketing virtual expo page from Learn Email has a simple yet effective design that ticks all the right boxes. Organization plays an important role in the effectiveness of a landing page. Everything from the headline to the design to the event details provided should support this goal. However, designing an event landing page that truly converts is not an easy task. Clicking any block opens the content settings panel on the left. Since this landing page targets new visitors and is marketing a low-commitment offer, this is okay to do. The Ultimate Post-Event Engagement Strategy - Splash educational seminars or product workshops What do you need to meet your goals? How will you measure your success? Most of SeedProds landing page blocks also have dedicated block templates. Worse, building an event landing page from the ground up takes agesand can prevent you from running campaigns with enough lead time before your event. The bold title grabs your attention right away and the bright red CTA button really stands out. Venue 5. Elevate Event Page Template. To know what your target audience wants and likes, firstdo some user research, select the main group of target audiences and take their needs and preferences as your design base. Your landing page should layer on elements of FOMO and cant-miss excitement to make visitors itching to attend. To create a landing page that performs, you don't need to have a magic hat! 1. Blue Apron. JavaScript Conference Hawaii Over to you You're about to host your next event and want to get people to show up. You get to build off the buzz of your event, and have the opportunity to really nurture your guests down the funnel. Make sure you sync up with them to not only have them input or clean up their data for better nurturing, but also to ensure youre not doubling up outreach. Moz. That said, knowing where to start with your landing page design is hard. Create and publish as many pages as you like and cancel anytime, no questions asked. Fresh Agency website 5. You can use tools like Google Analytics to gather this data and make informed decisions about how to improve your landing page. Inbox fatigue is real. See the most popular event types for your industry here. If you hire outside devs to do the job, you might spend more than youd like. What is it? If youre looking for the press attention, make sure you invite the media (and/or influencers in your industry) to ensure youll be seen, heard, and noticed within the community. KIKK is an interactional festival for digital and creative cultures, exploring the artistic and economic implications of new technologies. 9 Winning Examples of Thank-You Pages That Will Boost Leads - Leadpages Eivent is perfect. Remember the sales and marketing funnel we talked about in Chapter 1? Running Remotes event page is a fantastic example of event promotion. In some cases, it may even make people bounce. Presented online, with the date, time, and duration listed. Learn to build high-converting marketing campaigns with our resource library. This might sound counterintuitive at first, but the landing page fills in all the blanks before you have a chance to ask, How does that work?. The organizers present this event on this landing page as a unique opportunity to engage in outdoor activities, networking events, and creative discussions. In fact, it answers just about every question attendees might have before signing up, including: What other event marketers can learn from this example: Your event landing page doesnt need to be long to be helpful, and it doesnt need to be flashy to get your message across. Landing page analysis. There are several ways to drive traffic to your event landing page, including social media advertising, email marketing, and search engine optimization (SEO) strategies. To encourage visitors to subscribe to this event, a subscription popup is presented as soon as you enter this website. Its landing page for 2021 also has a fresh look and is a good inspiration for a summer event. Coming soon landing page. Youre losing control over the branding, guest list, and entire experience. Perhaps the biggest takeaway from this event landing page example is this: Make a point to weave the heart of your event into your landing page design and copy. You need to include enough information to convince people to attend on the invitation. You can freely use the pre-made load transitions, intro sliders, along distinctive typography designs to promote your own event. Our CEO has got you covered with his 6-step Pulse follow-up plan to help drive engagement post-event. Youve heard of speed dating, but what about speed networking? All thats left is for you to create one and start getting more registrations for your next event. Created by agency Disruptive Advertising, this event landing page focuses on Paint Cabins virtual paint nights. SeedProd is the best WordPress landing page builder with drag-and-drop functionality. Here you can edit your General settings and give your page a new name and URL or set it to draft or publish. Mockplus - a collaborative prototyping tool that helps you visualize event landing page details, collaborate, iterate, and test them easily and quickly with your team early on. What are the disadvantages? Moz accomplishes this by breaking the copy into small sections, improving the page's overall readability. See what six attributes they share. Simply having event landing pages isnt enough to guarantee conversions. You now know how to create event landing pages in WordPress without hiring a developer. Align the sales and marketing teams. This post-click landing page from e-commerce platform . This year, its landing page incorporates an eye-catching hero image background and uses big and bold fonts to present the event time and date. Further down the page, theres also a video that shows the wind tunnel in action. Common event types: community meetups, user groups, happy hour/cocktail party. Free Landing Page Builder: Promote Your Next Big Idea in Record Time Features > Landing Pages Free landing pages for your next idea As an online creator you are full of big ideas, and we believe the best way to get those ideas into the world is with landing pages. Example: the buyer attends a VIP dinner of your top customers and top prospects, Example: the buyer attends a user conference around your product. However, if you send traffic to a dedicated event landing page, theres nowhere else for users to go. 19 Great Landing Page Examples You'll Want to Copy in 2023 An event page is a type of web page designed to encourage visitors to register for an upcoming event. 21 Landing Page Design Examples To Inspire Your Layout At first glance, this page comes across as fairly simple (especially in comparison to the last few examples listed above). Without a traditional grids layout, this website positions elements in its own way and balances them all perfectly. There are several ways to measure the effectiveness of your event landing page, such as tracking page views, click-through rates, conversion rates, and bounce rates. It has an amazing visual design. For event marketers, the event landing page should be designed specifically for your needswhich means that all event landing pages should be designed to compel visitors to register for your event or sign up for post-click events, i.e. 37 Best Landing Page Examples of 2022 (For Your Swipe File) - Unbounce The registration form is also easy to follow and helps increase signups. Which means, generally you have to be smarter and work harder for a better ROI. On this page, youll see 4 different page modes you can activate in SeedProd, including: As we mentioned earlier, the different page modes allow you to add this functionality to your website without installing separate WordPress plugins. Next, choose a template and use our landing page builder to design . Luckily, you can preview your page on mobile with SeedProd. Just click the Design tab and select the mobile icon at the bottom of your screen. Whatever the type of event, event website pages share the same goals: raise event awareness and get people to sign up for your event or purchase tickets. Just click the gear icon in the bottom-left corner of your screen to view the global page settings. The copy on your event landing page should focus on the benefits of attending the event, using clear and concise language to explain what attendees can expect and why they should attend. Yikes! While most companies doing a mix of both sponsoring and hosting events, more and more companies are shifting to take more control of their events. May 12, 2023 - Stacey Corrin Are you looking for great landing page examples to inspire your next design? If you need help with this, you can follow these instructions for installing a WordPress plugin. Let your guests relive the entire experience (or see what they missed) with a post-event page simply edit and add to the event landing page you already created. Have the technology in place to automate it. This is an excellent way to answer popular questions from your visitors before they register. 1. Click-through landing pages. The KIKK festival landing page is in a sci-fi style with a ladder illustration guiding users down the page. How about you, do you prefer the green version or the yellow version? Registration form - Many designers also include a registration form to collect customer info and get people to sign up before the event. You can also see who subscribes to your email list by navigating to SeedProd Subscribers from your WordPress admin area. This event landing page successfully got high volumes of sign-ups from visitors, including our team, as soon as they landed on this page. Weve all heard some variation of the marketing adage: When you speak to everyone, you speak to no one. Well, in this example, Thinkific does a great job of speaking to one specific demographic: women entrepreneurs in the digital space. Does your Sales team know theyll need to follow-up with their prospects?) This could come in many forms (e.g. The event uses a storytelling style to introduce all details step by step, giving visitors a very immersive experience thereby presenting the story in an easy to read, digestible manner. No matter which one you prefer to highlight, remember to balance them all well to avoid any content and visual distractions. Promote it on your social channels, and share it with anyone who attended (or anyone who didnt). RSVP button / sign up 4. Once a visitor clicks either orange CTA button, they are taken to this signup page . Then install and activate the plugin on your WordPress website. Many companies can find a charity that meshes well with their mission, making it possible to have an impact on both a worthy cause and a business objective. Many people turn to events to expand their knowledge and connect with other professionals in the industry. The bold and thin font contrast, along with the black, white and red color contrast, and the minimal look, all help create a simple, clean, professional and effective event page. Agents of Hybrid's 'Unboxing the Hybrid Experience' event 3. Most of my Webinar Program Templates have this option and it's easy to switch over after the event. These 50 excellent landing page examples showcase the best practices for landing page design and conversion rate optimization. Email Marketing Virtual Event Landing Page Example, How to Point a WordPress Landing Page to a Different Domain, Engage with your page and register for your event, Decide its not for them and leave your site. But getting your landing page looking how you want is tricky if you dont know where to start. Throughout your follow-ups, youll start to see whos the most engaged, and who you should prioritize your time for that next step whether its to book a meetingorinvite them to a future VIP event. But here are some of the more common reasons companies throw events (plus common event types for each). Elevate your community. Make sure you include the following essential landing page elements when creating a page for promoting your event: Lets dive in and look at some of the best landing page examples with all the above in mind. Their page covers all the information needed to attend without compromising the eye-catching design. Common event types: VIP dinner, in-store event, satellite event at industry conference, happy hour/cocktail party, webinar. This guide to event landing pages will help you know more about it so you can design your own enticing event landing page.
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